Oppy Excited to Bring Highly Anticipated Orchard View Cherries to the Market
- by Kayla Webb
VANCOUVER, BC, CANADA - We’re sure you know by now, but summertime means cherry time! Oppy is bringing the cherry love this summer with the help of its Orchard View brand, which boasts premium quality cherries after an exceptional growing season. With Oppy’s California cherry season wrapping up at the beginning of June, the crop from the Pacific Northwest leads to a seamless transition for buyers looking for promotional volumes.
Orchard View brand cherries are offered by Oppy in bags, clamshells, and in a first-time-ever innovation: a top-seal pack this season.
“We’ve seen many excellent Orchard View cherry crops over the years, but this one is shaping up to be truly superb. Season in and season out, we’ve found that consumers truly appreciate their excellent flavor profile, and rightfully so—no other fruit can really provide this unique combination of taste and texture. This is why it retains a wide-spread national appeal, as well as high-interest from key export markets around the world,” said Oppy Senior Vice President of Categories and Marketing James Milne. “Cherries have always been so intimately tied to a celebratory summer spirit, and this year people are certainly looking forward to it.”
The brand’s “Pick Your Moments” positioning, initially launched in 2016, highlights the importance of savoring the special moments in life, a press release explained.
Due to recent tech acquired in 2016, Orchard View is utilizing an on-site Unitec optical sorting line to separate cherries by color and size while culling out quality concerns. The sorter’s 48-lane capacity efficiently delivers consistency within each pack.
“We’re incredibly happy with how the growing season turned out this year. The quality is truly spectacular and is in line with what people expect from the Orchard View brand,” said Orchard View President Brenda Thomas. “We are already seeing great consistency and uniformity in color and shape, meaning the crop is just top-notch.”
As there’s a first time for everything, perhaps this will be the first time that I buy cherries every single day of the summer! Keep reading AndNowUKnow for the latest in all things produce.