Oppy's Ocean Spray® Strawberries Bring Clarity and Trust to Market
- by Anne Allen
VANCOUVER, BC, CANADA - Mother’s Day is just around the corner, which means that retail promotions abound. In order to keep up the promotional fervor, Oppy’s Ocean Spray®-branded strawberries are ready to put their California quality to the test. The multifaceted strawberry program, which comes out of Oxnard, Watsonville, and Salinas, California, is at peak production now. Production from East Santa Maria will increase in May, which will then transition to peak production from West Santa Maria in June and July.
“Oppy’s Ocean Spray strawberries offer consumers convenient pack sizes as well as a brand that they know, trust, and value,” said Oppy Vice President of Categories, Berries, and Greenhouse Jason Fung. “Thanks to our mutual top-quality standards, the quality and flavor profile of Ocean Spray strawberries remain unmatched, meaning they offer consumers the perfect opportunity for a little indulgence. We are also aiming to build on the popularity of fresh California strawberries during Mother’s Day and Father’s Day by encouraging promotions of our two-pound pack.”
This promotion speaks to celebrating parents during this unprecedented time. Perhaps now more than ever, parents are balancing work and home life as they set up new routines.
“Strawberries are a traditional part of spring celebrations honoring our parents, offering some much-needed normality, and parents this year have certainly earned some special recognition. The fact that strawberries are also rich in vitamin C makes the two-pound Ocean Spray pack a great call for family dishes, desserts, and healthy snacking,” Fung noted in a press release.
Oppy’s partnership with Ocean Spray began in 2003, after which both companies have used each other’s expertise in strategic ways. One such way Oppy is leveraging Ocean Spray is by using its brand familiarity. According to an independent study, Ocean Spray was noted as memorable and premium, with 90 percent of respondents stating that it is familiar. In the fight to stand out on the shelf, it’s important to offer differentiators. In another third-party 2019 survey, nearly 70 percent of participants were well-aware of the Ocean Spray berry brand, and the majority of purchasers held an extremely high or favorable opinion of it while further recognizing the brand as a mark of high quality.
“It’s an exciting time of year for our fresh program,” said Chris O’Connor, VP of Marketing at Ocean Spray. “Within the next few weeks, we will have Ocean Spray strawberries, blueberries, blackberries, raspberries, citrus, and grapes available for our customers to enjoy, meeting their needs with a familiar, trusted brand proposition in the produce section.”
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