MONTEREY, CA - The topic of this year’s educational session at the upcoming Organic Grower Summit (OGS), slated for December 12-13 in Monterey, CA, will be “Organic Data Dive: A Look at the Numbers Driving Decisions of the Farm.” This examination and analysis of consumer and retail reports will provide OGS attendees an inside look at consumer behavior surrounding the purchase of organic fresh foods. The session will be moderated by Robert Lambert, publisher of AndNowUKnow, with panelists Laura Batcha, CEO/Executive Director of the Organic Trade Association, and Brian Lechner, Vice President of Nielsen.
“As the availability of relevant and timely data becomes more readily available, organic growers from all-sized operations have the ability to make better and more cost-effective decisions about their business. The consumer landscape is continuously evolving, and having leaders from a pair of respected marketing and research organizations discussing how the changes can impact those involved in growing organic fresh food items is a session not to be missed, “said Tonya Antle, Co-Founder of the Organic Produce Network.
According to a press release, some of the topics of discussion will include organic opportunities and supply gaps, trends by location across the U.S., and an overview of pricing on organic and conventional items.
Participating grower attendees will also have an opportunity to meet with a team of Costco buyers as part of a special "Meet the Grower" opportunity. This unique session provides certified organic farmers and grower representatives the opportunity to meet face to face with Costco organic produce, dairy, meat, and wine buyers to discuss their operations and products.
The press release noted that over 60 sponsors have confirmed their support of OGS and the tradeshow floor is sold out. Exhibitors include soil amendment, bio-pesticide, seed, packaging, food safety, ag technology, and equipment manufacturers who will be connecting with organic field production staff, supply chain managers, pest management advisors, and food safety experts.
For further information about OGS 2018 and how to register, please visit www.organicgrowersummit.com.
