Pacific International Marketing Divulges Strategies for Boosting Category Sales
- by Peggy Packer
SALINAS, CA - Partnership is one of the most vital pillars of our industry. Whether the hat you wear represents the buy- or supply-side, finding a valuable ally who is dedicated to the success of the partnership can be a huge catalyst for growth in the ever-evolving world of fresh produce. Pacific International Marketing is an ideal grower partner for retailers looking to boost category sales, as the supplier aligns with buyers to provide them with conventional and organic veggies all year long.
“Being vertically integrated allows us to innovate our programs quickly to meet the needs of our partners,” David Black, Vice President and Chief Operating Officer, tells me. “We offer a year-round supply of fresh organic and conventional vegetables to meet our customers’ needs consistently, and being employee-owned allows us to cut the red tape and make quick decisions for the benefit of our retail partners.”
Pacific is currently promoting its celery sticks, petite romaine lettuce, and Brussels sprouts, and is reporting great quality and volume out of both its Salinas and Santa Maria, California, growing operations, with celery acreage expected to ramp up soon to support retailers’ celery stick programs. The supplier currently offers its organic and conventional celery sticks, conventional petite romaine, and Brussels sprouts for foodservice and retail.
Pacific is a one-stop shop for any retailer’s fresh vegetable needs, as the grower collaborates with its industry partners to help streamline their operations and ensure heavy foot traffic to its various offerings.
“We offer retail support for all commodity categories, and we are currently working on making information available at shoppers’ fingertips through the development of QR codes on our products,” David adds. “Brussels sprouts are a great category to jump into promotional ads, as we are harvesting loose options now and will begin harvesting full and half stalks in mid-June, which take up less space on shelves and in shoppers’ refrigerators.”
When I ask about the benefits of joining forces with this innovative supplier, Sales Director Jeff Hyosaka explains that retailers obtain an exclusive advantage within the supply chain.
“Because we continue to offer more options in one location, we have seen our business grow tremendously,” Jeff mentions. “Utilizing the year-round programs we offer, while eliminating extra stops, allows retailers to have a more streamlined service for their consumers.”
This supplier is surely not pressing the breaks on the way to growth, so why not join Pacific in the passenger seat?
AndNowUKnow will continue to tell you all you need to know in the fresh produce industry, so stay tuned.