Pacific Trellis Fruit-Dulcinea Farms Adds Three New Members to Sales Team

Mon. January 16th, 2017 - by Jessica Donnel

FRESNO, CA - In an effort to bolster its selling power out of its Los Angeles and Fresno, California, offices, Pacific Trellis Fruit-Dulcinea Farms has added three new sales members. Rod Rosales has taken the role of Senior Sales in Fresno, while Ping Lu and Roy Roderick have joined the Los Angeles sales team.

Josh Leichter, General Manager, Pacific Trellis-Dulcinea“We are pleased to have Rod, Roy, and Ping as part of the Pacific Trellis-Dulcinea team,” shared General Manager for Pacific Trellis-Dulcinea, Josh Leichter. “They each bring a unique background to the group, and share the energy and passion for the business that has made us successful up to this point.”

New Senior Sales member Rod Rosales has had a career that’s spanned 30 years in the produce industry. According to a press release, Rosales began his career in field and production positions, most recently holding the title of Director of Sales for the Fresno-based grower, packer, and shipper, Devine Organics. Rosales’ long history in the industry includes experience in accounting, transportation, distribution, wholesale buying, FOB sales, marketing, and business development. 

Dulcinea Melons

With a background in dry food sales for a food distributor in Norwalk, California, Ping Lu is well-poised to take on her new role at the Los Angeles office. The company stated she also holds experience in both product development and food safety.

Also new to the Los Angeles office is Roy Roderick, who started his career with Del Campo Supreme out of Nogales, Arizona. Having spent the last 18 months with SunFed as Junior/National Sales in McAllen, Texas, Roderick has now relocated to Los Angeles to continue growing his sales career.

Congratulations to all three of Pacific Trellis Fruit – Dulcinea Farms’ new sales team members, and here’s to a 2017 full of more growth for the company.

Pacific Trellis Fruit – Dulcinea Farms