Pete's Living Greens Debuts New Interactive Website
- by Melissa De Leon Chavez
CARPINTERIA, CA - The next phase of a refreshed and revamped Pete’s Living Greens has made its debut, as the team celebrates having rolled out its new, cutting-edge website.
Interactive, easy to navigate, and acting as something between a business profile and a scrapbook illustrating Pete’s Living Greens’ story, the new peteslivinggreens.com is the next step in the company-wide rebrand that launched mid-last year.
“We are moving full-steam-ahead,” Corrie Hutchens, Senior Director of Marketing, tells me. “We have already updated the consumer-facing side, and we are so excited to have the ball rolling now on our new website.”
It is a perfect complement to the ongoing social media campaign that asks consumers what they live for, inspired by the company’s living produce line. As we previously reported when it went live earlier this summer, the marketing move highlights Pete’s Living Greens’s new brand line We Live For This Stuff, giving consumers the opportunity to share photos using the hashtag #liveforthis showing the Pete’s team what activities they love to do out and about in the warm weather to tie in eating healthy living using all things Pete’s, from living lettuce, salads, and greens, to concepts new and fresh.
“We identified macro and micro influencers as potential partners,” Corrie answers when I ask about keeping current on ever-changing social media. “We reached out to a number of different influencers, whether they were more into food or anything lifestyle-related.”
It all ties into a fresh new format for the company as it answers the questions your customers might ask, such as ‘Who’s Pete? For Pete sake,” and “Our BELEAF.” Click here and explore to find out what I’m talking about.
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