PMA, First Lady Michelle Obama, Sesame Street’s Elmo and Rosita, and the Partnership for a Healthier America New Initiative


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Mon. October 28th, 2013 - by Sarah Hoxie

<p>First Lady Michelle Obama will join Sesame Street’s Elmo and Rosita, the Produce Marketing Association and the Partnership for a Healthier America on Wednesday, October 30th for an announcement about marketing healthier foods to children. This announcement comes on the heels of the first ever White House convening on food marketing to children, according to a press release. Mrs. Obama called on stakeholders to leverage the power of marketing to promote healthy products and decrease the marketing of unhealthy products to children.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Mrs. Obama, Elmo and Rosita will join school children for the annual fall harvest of the White House Kitchen Garden following the announcement. The First Lady invited children from MD, VA and WV whose schools are starting to offer healthy snack options. Beginning with the next school year, all schools will be required to follow the “Smart Snacks in School” nutrition standards, making vending machines and a la carte lines healthier. Many schools across the country have already met or are working to meet these standards.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Mrs. Obama will also be joined in the garden by children from Harriet Tubman Elementary and Bancroft Elementary in Washington DC who regularly help in the White House Kitchen Garden. Mrs. Obama planted a vegetable garden on the South Lawn to initiate a national conversation around the health and well being of our nation – a conversation that evolved into her Let’s Move! initiative to solve the problem of childhood obesity within a generation.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Children from the following schools, in addition to the two DC schools, will help harvest this fall’s garden: Magnolia Elementary School, Harford County Schools – Joppa, MD, Linwood Holton Elementary School, Richmond Public Schools – Richmond, VA, and North Elementary School, Monongalia County Schools – Morgantown, WV.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.letsmove.gov" target="_new"> Let’s Move! Initiative</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">