IDAHO FALLS, ID- The Vidalia® onion pack date is quickly approaching and Potandon Produce is gearing up for a promising 2016 season. The company debuted a new look for its packaging last season for its vertical full-panel bag, and the change has been a key enhancement in driving Potandon’s growth.
“This year’s crop is one of the best looking crops we have seen,” said Chris Woo, Onion Sales Manager. Potandon is expecting the season’s Vidalia onion crop to be about three times larger than last year, according to a press release.
One of the most significant contributors to Potandon’s program is the bagged onion segment which drives sales through the strength of the Green Giant™ brand and in the marketplace. Potandon is the exclusive marketing agent for the Green Giant™ brand of fresh potatoes and onions.
“The Green Giant™ logo and eye-catching graphics make this onion bag an instant favorite with retailers, especially those who already have Green Giant™ potato program,” said Ralph Schwartz, Vice President of Marketing, Sales, & Innovation.
Potandon will start shipping on the official start date for the season, Monday April 25th. These consumer bags are currently available in 2#, 3#, 4#, or 5# packs. Stickered jumbo and colossal Vidalia® onions are available in 40# cartons and 50# sacks.
Stay tuned to AndNowUKnow as the Vidalia onion season heats up.
