Santa Sweets knows a thing or two about cultivating a tomato. Santa Sweets, the growers behind the Authentic Grape Tomato and UglyRipe® Heirloom Tomato, was the first company to market grape tomatoes coast-to-coast and the first company to market heirloom tomatoes commercially.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Santa Sweets was founded by Joseph Procacci, Owner and Chief Executive Officer to one of the leading wholesale/distribution companies in North America, Procacci Brothers.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Santa Sweets firmly established itself as the premier high-flavor tomato supplier when Joe attained worldwide rights to the first ever grape tomato seed, technically referred to as the F1 Santa variety. Seizing a great opportunity to market a bite-sized tomato bursting with flavor and sweetness, Joe began shipping his grape and organic grape tomatoes throughout the United States. A few years later, Joe introduced the UglyRipe® Heirloom Tomato, which is widely regarded as the best tasting tomato on the market.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Today, Santa Sweets' focus on providing the best tasting tomatoes to the market is stronger than ever. Santa Sweets stays AUTHENTIC by handpicking vine-ripened tomatoes. The extra time that the tomatoes spend on the vine makes all the difference in optimizing their flavor. The company’s integrated farming, packing, and distribution system enables them to pack fresh every day and offer year-round product availability. And, every farm and packing facility operates under a comprehensive food safety program.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Joe's son, J.M. Procacci, has taken a leadership role in Santa Sweets as Chief Operating Officer. J.M.'s philosophy for the company is reflected in the company's mission statement: Grow the best tasting tomatoes available in a safe, socially responsible and environmentally sustainable manner. <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
