BRENTWOOD, MO - A match made in produce heaven is rolling onto the scene with a goal of encouraging more families to enjoy fresh fruit and vegetables. The Produce for Better Health Foundation (PBH) and the Food Marketing Institute (FMI) are teaming up on a new campaign and launching social and digital experiences, in-store programs, and more that the industry can wield to inspire more shoppers to pack their meals with produce.
“Both PBH and the FMI Foundation have long histories and rich legacies of helping families make smart food choices throughout the day. As partners, we will make a greater impact by creating solutions that enhance not only family mealtime, but increase fruit and vegetable consumption,” said Wendy Reinhardt Kapsak, MS, RDN, and President and CEO for PBH. “Research shows that eating more fruit and vegetables supports healthier, happier lifestyles, and together, we will support the industry as well as consumers in achieving this goal—at any meal occasion.”
Not only is this partnership a match made in produce heaven, but it is also happening at the perfect time as September is both Fruits and Veggies-More Matters® Month and National Family Meals Month™. According to a press release, all of the campaign elements, including customizable infographics, social posts and blogs, retail toolkits, and more, will encourage families to prepare and enjoy nutritious meals together and to fill half of their plates with fruit and veggies.
“The demands of a busy, modern family life often come at the expense of family mealtime at home. Our goal is to start a movement that inspires and helps families to enjoy just one more meal together each week,” said Susan Borra, RD, Chief Health and Wellness Officer and Executive Director of the FMI Foundation. “By emphasizing that half of the mealtime plate should be filled with a variety of fruit and vegetables we can introduce consumers to a range of new solutions throughout the grocery store.”
PBH and FMI Foundation are also tapping food and nutrition influencers to amplify the campaign’s message with calls-to-action and hashtags like #MoreMatters and #FamilyMeals Month.
“While this is the first integrated partnership between PBH and the FMI Foundation, we look forward to exploring additional, mutually beneficial opportunities in the future and continuing to activate and engage with the industry to help improve the health and wellbeing of consumers,” Reinhardt Kapsak continued.
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Produce for Better Health Foundation Food Marketing Institute
