ORLANDO, FL – Looking to bring family-focused healthy resources straight to consumers in-store, Produce for Kids (PFK) is celebrating its first anniversary of We Heart RDs kit by launching a new display contest. The campaign will run for retail dietitians through March.
“We’ve been receiving emails, tweets, and Instagram posts from retail registered dietitians and nutritionists showing how they are displaying the provided resource materials in the We Heart RDs kit in store,” said Trish James, Vice President, Produce for Kids. “We decided there was no better way to celebrate National Nutrition Month and the first anniversary of We Heart RDs than with an in-store display contest.”
The display contest will be held for retail dietitians who receive the free monthly We Heart RDs resource kit. According to a press release, retail dietitians can email photos of their displays or post them to social media through the hashtag #WeHeartRDs to enter for a chance to win a $1,000 scholarship to attend a professional nutrition workshop or conference of their choice.
Participants can sign up by February 23 to receive the March kit and resources for the contest, and contest entries can be submitted through March 31. The program and new contest were designed to provide the growing number of retail dietitians with family-focused healthy resources, recipes, and activities for in-store use.
Retail dietitians can also download printable materials from the PFK website, in addition to signing up for the e-newsletter, which includes the following materials:
- Build Your Own series
- Activity sheets
- Nutritional Information
The monthly We Heart RDs kit is currently sent to more than 340 retail dietitians across more than 52 retailers in the U.S. and Canada. The kits contain a counter card for easy identification of currently in-season produce, recipes for those items, “I’m a healthy eater” stickers for kids, timely tips from PFKs team of blog contributors, and seasonal information from category boards.
Per each season, components switch out with each mailing and are based on current topics of interest. For instance, category boards who are participating in the We Heart RDs kit for National Nutrition Month include Avocados from Mexico, Colorado Potatoes, and Michigan Apples.
Submissions via email can be sent here.
