Pure Flavor® Aims to Create Conversation at PMA Fresh Summit with 7 New Products
- by Robert Schaulis
LEAMINGTON, ON - A new line of greenhouse-grown fresh produce is landing smack in the middle of PMA Fresh Summit, as Pure Flavor® promises not one but seven new products to reveal.
“We are bringing new products to market that will help our retail and foodservice customers grow their business. New items not only create impact in the produce aisle but are also a vehicle to help increase fresh produce consumption,” commented company President Jamie Moracci.
The new items expected at the show range in size, flavor, and commodity.
REDZILLA™ Monster Sized Sweet Red Peppers
The King of Peppers has arrived, Pure Flavor said! Rich, sweet, stuffed, or sliced, this larger-than-life pepper is said to be versatile and a consumers’ meal-time hero.
Stingrays Hot Peppers
Spicy and ready to sting, these multi-colored hot peppers are the secret ingredient to give a little heat to your shoppers’ next authentic creation.
Mini Munchies Tomato Snack Packs
Pure Flavor’s Mini Munchies Snack Sized Veggies aim to promote a healthy, active lifestyle to both children and their parents alike. The perfect healthy snack combination makes it easy for a grab-and-go snack.
SNACKERZ One Bite Nano Cucumbers
“Uh Oh, we shrunk the cukes!” the company stated playfully in a press release, explaining it tried smaller but the technology would not allow it. Snackerz are here, enabling consumers to hydrate by the handful with an option that could change recess and/or break-time forever with something fresh, crunchy, and full of healthy goodness.
SNACKERZ One Bite Nano Tomatoes
Looks like the tomatoes got shrunk, too! Small handfulls of sweet treats like these tomatoes are sure to go well on their own or right along with their counterparts, Nano Cucumbers, for those on-the-go snackers.
Juno On The Vine
Nurtured on the vine and hand-picked at peak flavor, the new Juno on the Vine Sweet Red Grape Tomatoes are the perfect selection for a tomato connoisseur. As Pure Flavor says, “Vine Fresh Sweetness in Every Bite!”
Azuca On The Vine
A sweet red cherry tomato on the vine, this offers a premium option for the discerning tomato aficionado.
In addition to its portfolio, the company has also bolstered its distribution footprint via its new Georgia facility, as we recently reported in our sister publication The Snack Magazine.
“By having a variety of fresh vegetable options from our family of growers, we remove the seasonality and provide a consistent, flavorful product 12 months a year. With new options and our Georgia facility getting ready for its first crop, we have a very exciting year ahead of us," Jamie said.
The new greenhouse facility in Georgia will soon be growing tomatoes and cucumbers year-round under the Georgia Grown brand.
“Our brand strategy is to always go beyond the package; when it comes to bringing new products to market, we want to ensure that our customers have all the information they need to make the right purchasing decision,” said Chris Veillon, Chief Marketing Officer.
Pure Flavor develops in-depth product descriptions and multi-product recipes, performs nutritional testing, and develops an extensive variety of promotional content to support all of its products.
With a new website that was launched in July, Pure Flavor said that it employs a variety of digital strategies to connect with consumers in geo-specific regions throughout North America.
Its family of growers are producing more than ever before, fueling the company’s positive momentum in the marketplace, which the team said is setting up opportunities to connect with retail and foodservice partners at the PMA Fresh Summit Trade Show in Orlando, FL, October 19-20. To find out more for yourself, swing by booth #707.