Pure Flavor® Debuts New OMG Tomatoes™; Matt Mastronardi and Tiffany Sabelli Detail

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Thu. March 7th, 2024 - by Peggy Packer

LEAMINGTON, ONTARIO, CANADA - Are the wheels of your plane lifting off, or are you touching down in Florida in anticipation of Southern Exposure? Wherever you are, you’ll want to mark down the Pure Flavor® booth for a visit, as the greenhouse grower recently announced the launch of OMG Tomatoes™.

Matt Mastronardi, Executive Vice President, Pure Flavor®
Matt Mastronardi, Executive Vice President, Pure Flavor®

“As research and development is key to growing categories, we are determined yearly to push the boundaries of flavor, and with this being our third tomato in less than three years receiving global recognition from ITI in Brussels, we are extremely proud of our team in bringing new products to the North American market that will enhance eating expectations,” remarks Matt Mastronardi, Executive Vice President.

As Matt alludes to, the OMG Tomatoes offering was recently awarded the Superior Taste Award from the International Taste Institute (ITI) in Brussels, Belgium. This prestigious award was the result of 200 jury members comprised of head-Sommeliers and Chefs from Michelin-starred restaurants conducted through blind sensory testing.

Pure Flavor® recently announced the launch of OMG Tomatoes™, which will be on display at Southern Exposure

OMG Tomatoes offer a sweet and tangy flavor profile with a golden hue that seems to raise the question: “Are these Orange? ..Maybe Gold?” inspiring the name OMG Tomatoes, as a press release explained.

Tiffany Sabelli, Senior Director of Sales, Pure Flavor®
Tiffany Sabelli, Senior Director of Sales, Pure Flavor®

“We are extremely excited to bring our customers another award-winning tomato to their stores and restaurants across North America that will help differentiate and grow business. OMG snacking tomatoes will continue to broaden our lineup of unique flavors we can offer our industry partners, as well as brighten up the tomato display so that consumers are able to enjoy a tomato that truly will make them say O-M-G after they eat it for the first time,” adds Tiffany Sabelli, Senior Director of Sales.

With the perfect balance of crispness and juiciness, these tomatoes elevate the snacking experience to new heights. As Pure Flavor noted, their distinctive golden hue distinguishes them from traditional tomatoes, adding a visual allure to culinary creations and ensuring they stand out as a striking feature on any plate.

Looking to see these tomatoes for yourself? Be sure to stop by booth #601 to learn more!