Purity Organic Founders Debut TerraFresh Organics at Organic Produce Summit
- by Lilian Diep
MILL VALLEY, CA - A new organic company has been born again under the presence of TerraFresh Organics (TFO). Greg Holzman and Steve Akagaki are partnering up one more time after selling Purity Organic six years ago. Now, TFO will be focusing on supplying organic citrus, mangos, stonefruit, and grapes in partnership with Harbinger Group and plans a full roll-out of organic fruits under Misionero’s Earth Greens label.
“We are excited to join with the Harbinger Group of companies,” said Greg Holzman, Co-Founder and Managing Partner of TerraFresh Organics. “The Harbinger Group’s working knowledge, grower network, distribution model, and commitment to the organic space is unparalleled. The opportunity to work with Green Wave Farms, Vertical Farms, and Misionero is a once-in-a-lifetime opportunity for us, and I’ve never been more excited about our future. As a veteran of the produce business, I believe the time's right to re-engage with organic farmers as the category continues to thrive.”
Before TFO, Holzman and Akagaki have been in the organic fruit biz for over 30 years. According to a press release, Holzman invested in an apple orchard in 1985 and recruited Akagaki two years later after successfully converting it to an organic farm. That then turned into a partnership and presented itself as Purity Organic/Pacific Organic Produce. Their commitment to organics has led them to seek out conventional growers whose farms could be converted into organic farms as well.
“We are thrilled to be reviving past partnerships and developing new, strategic relationships with growers and farmers,” said Steve Akagaki, Co-Founder and Managing Partner of TerraFresh Organics. “The partnership with the Harbinger Group brings us technology and other resources that are crucial to being a top-tiered supplier. It allows us the ability to service our customers and build programs that meet the growing expectations of today’s consumer. The world has gotten smaller, the choices greater, and the competition has become fiercer. I believe TerraFresh Organics is well-positioned to be a leader in the organic category.”
This week, Jason Laffer, the newest VP of Sales for TFO, will be at the Organic Produce Summit in Monterey. Be sure to stop by the Misionero booth at #819 to meet the team and learn more about the new family in organics.