IRWINDALE, CA - Ready Pac Foods, Inc., has appointed a new Vice President, Marketing Strategy & Operations, promoting CPG marketing pro AJ Bernstein into this lead influential role. Bernstein will now be tasked with brand strategy and operations within the Innovation Team, managing her group through consumer and business insights, consumer engagement, and new platform innovation.
Since joining Ready Pac Foods in October 2015, as Director of Marketing, New Platforms, Bernstein has launched several successful new products, the company says. Building upon her success, she later added the additional responsibilities as Director, Marketing Strategy & Operations.
“In just one year, AJ has made a significant contribution towards the execution and performance of our upstream ideas,” shared Tristan Simpson, Chief Marketing Officer of Ready Pac Foods, upon Bernstein appointment. “It has been a personal pleasure to work with her. She does an amazing job of charting a path to places we haven’t gone before.”
Prior to her tenure with Ready Pac Foods, Bernstein spent four years at Campbell Soup Company in the C-Fresh Division as Director of Marketing. In this role, Bernstein launched Bolthouse Farms’ first-ever consumer advertising campaign, spanning multiple platforms. She was also tasked with leading strategy, launching, and executing Bolthouse Farms’ new line of organic, cold pressed juice brand, 1915.
As Ready Pac Foods makes this new move towards strengthening it’s marketing team, AndNowUKnow would love to extend a warm welcome to AJ Bernstein into her new VP position.
