Ready Pac Foods Ranked Again in 2016 IRI CPG Small Business Growth Leader Survey
- by Jordan Okumura
IRWINDALE, CA - The ranking for the 2016 IRI survey listing the top growth leaders in the consumer packaged goods (CPG) industry has been revealed, and Ready Pac Foods has made the list for the second year in a row.
“Two of the macro trends that we innovate against–indulgence and convenience–are also key takeaways across the top growth leaders in this study,” said CMO Tristan Simpson. “We always keep the consumer at the forefront of our development as we strive to delight them with fresh and indulgent experiences.”
The ranks were announced at the Food Marketing Institute’s Midwinter conference earlier this year, confirming Ready Pac Foods as 14th in the 2016 total. In 2015, the brand was recognized by the IRI CPG Growth Leaders Survey as a top leader for identifying key trends in the market, according to a press release.
Top themes the growth leaders highlighted for driving business in 2016 included:
- Functional beverages
- A growing convenience-driven snack trend
- Popularity of plant-based proteins
- The proliferation of natural ingredients in consumers’ eating habits
The ranking was divided into three categories: Top 10 Large, Top 15 Midsize, and Top 15 Small businesses. Over 400 CPG manufacturers, with more than $100 million in sales in measured channels, were considered.
Congratulations to the Ready Pac Foods team on this achievement!