<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%"> Irvine, CA</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By Eric Anderson<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">4.11.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/hl_cac_avocado_records_cinco_BODY01.jpg" alt="Cropped Images April 11th 2013" />The California Avocado Commission has an extensive Cinco de Mayo promotion in the works, with celebrity chefs, media outreach, and online and social media promotion as well as retailer support, according to a release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">US avocado consumption for Cinco de Mayo celebrations is expected to be 87.3 million pounds, and California avocado availability is forecasted to be very good, with good sizing and excellent quality.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img class="small-cropped-image" src="https://cdn.andnowuknow.com/legacySmallCroppedImages/Jan DeLyser 00_flip.jpg" alt="Cropped Images April 11th 2013" />Jan DeLyser, Vice President Marketing, tells AndNowUKnow, "From Cinco de Mayo and Memorial Day, through the 4th of July and up until Labor day, we will be planning holiday themes to promote avocadoes with our retail and foodservice partners. Along with our Chef Partners Mary Sue Milliken and Susan Feniger, we will be bringing a host of media and online community opportunities to promote fresh avocado consumption."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“The California avocado season is well underway, and Cinco de Mayo is an excellent time for us to promote,” DeLyser continued. “CAC is working with retailers to provide customized support to build an outstanding spring through fall season, and the Cinco de Mayo festivities are a key component.”<img src="https://cdn.andnowuknow.com/legacyWriterImages/hl_cac_avocado_records_cinco_BODY02.jpg" alt="Cropped Images April 11th 2013" />The Commission will again utilize the talents of the Too Hot Tamales, celebrity chefs Mary Sue Milliken and Susan Feniger, to promote Cinco de Mayo California avocado recipes through media outreach. As this year May 5 falls on a Sunday, the chefs have focused on Cinco de Mayo brunch recipes.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Online and social media promotion figures prominently in CAC’s plans, including a Cinco de Mayo microsite. Since the festivity occurs on a Sunday this year, the microsite will include brunch recipes and will promote ideas to “celebrate Cinco all weekend long”. CAC’s Facebook page will offer a Cinco de Mayo sweepstakes with a chance for consumers to win cash and fresh California avocados. Online banner advertising will support the activities, and to extend the program reach blogger ambassadors will promote the CAC chef recipes as well as some of their own Cinco de Mayo recipes featuring California avocados. A CAC-sponsored blogger recipe contest is expected to generate a lot of interest.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Promotional California avocado display bins are available for retailers to order from CAC, along with POS material supporting Cinco de Mayo recipes. Earlier in the year the Commission began outreach to supermarket registered dietitians (SRDs), providing them with tools to promote the festivities. One CAC SRD activities for Cinco de Mayo is a “No Kitchen” recipe demo idea with California Avocado Veggie Tacos. CAC also provided a kitchen recipe demo concept and avocado nutrition support materials.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.californiaavocado.com/california-avocado-commission-plans-cinco-de-mayo-promotion/" target="_new">CAC</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
