Riveridge Produce Marketing Acquires Jack Brown Produce Sales Org, Increase Michigan Fresh Apple Crop to 50 Percent
- by Robert Schaulis
SPARTA, MI - One of Michigan’s preeminent suppliers of fresh Michigan apples, Riveridge Produce Marketing, has acquired the sales operation of Jack Brown Produce, adding new varietal availability, increasing volume by 50 percent, and effectively becoming a one-stop solution—providing quality Michigan apples year-round to its retail partners.
“With two strong, forward-thinking bases of growers, continued investments in new production, and a consumer-driven varietal mix, we look to solidify our role as Michigan’s fruit specialists,” said Don Armock, President of Riveridge Produce. “This is an opportunity to continue to share knowledge across our grower base and marry producers and customers based on their needs.”
In addition to consistent year-round availability, the company noted in its press release, Riveridge’s expanded sales organization will be better positioned to service retailers with quality fruit, expanded varietals, and pack to order solutions.
“Both Jack Brown Produce and Riveridge Produce have complimentary grower communities making this union a natural fit,” said John Schaefer, President of Jack Brown Produce. “We each have modern packing facilities and growers invested in the future, utilizing the latest growing techniques and moving forward on the varieties and strains that support today’s consumer preferences.”
Jack Brown Produce’s packing operation adds to the seven Michigan facilities packing for Riveridge Produce and will offer the company additional pack time during the critical fall time-frame. Newly acquired facilities will allow Riveridge Produce to provide its retailer partners with additional flexibility and a continuity program on Michigan apples.
Both organizations, the company noted, are supported with innovative, forward-thinking growers who have adapted to market needs, which have provided for the fruit in high demand today. Sharing data and relationships, the two brands hope to be an all-encompassing source—not just on fruit, but also marketing assets and analysis to help drive buying decisions.
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