Robinson Fresh Provides Albert Bartlett Potatoes
- by Melissa De Leon
EDEN PRAIRIE, MN - Albert Bartlett potatoes are an exclusive category these days after Robinson Fresh® signed on as the sole provider of the coveted varieties within the confines of North America. The C.H. Robinson division is taking on the potato to cater to fresh and frozen potato markets. The potato has a transcontinental origin-story, with roots reaching back to the United Kingdom as it spreads across the North American market. Its headquarters are set to be Denver, and growers will be spread throughout the continent.
“When we heard Albert Bartlett was looking for opportunities to further expand into the North American market, we knew we wanted to get involved,” said Michael Castagnetto, Vice President of Global Sourcing at Robinson Fresh, in a recent press release. “Albert Bartlett plays in a unique space in the food industry that we see as the forefront of consumer trends—the company prioritizes flavor to drive the category and provides a premium option to offer a meaningful culinary experience. As Michelin-star chefs and home cooks alike are utilizing this product, we believe this is the future direction of the produce industry.”
Albert Bartlett’s grower-focused relationships and product innovation will now join forces with Robinson Fresh’s aim of providing customer-based solutions throughout the entirety of the supply chain to bring knowledge of the potatoes’ history, along with its feasting experience, into North America.
“We wanted to work with someone who understands and can simplify the complexities associated with the North American produce market while appreciating the care we put into each potato,” said Steve Barker, Vice President at Albert Bartlett, in the same press release. “When the Bartlett family started this company, it was done with a passion to share with the world what a high-quality potato could and should taste like. In working with Robinson Fresh, we’re helping to share a UK favorite with the rest of the world. We look forward to continuing to expand our Albert Bartlett offerings.”
Albert Bartlett varieties are grown, stored, packages, and delivered with quality-first mindset. The potato company’s reputation centers mostly around its Albert Bartlett Rooster® variety, which is a red potato and said to be “Ireland’s favorite potato®.” It’s no surprise that the variety gained such popularity, as it works well and tastes flavorful when tested against a number of cooking methods. Robinson Fresh’s new addition is sure to add a unique niche to the North American potato market.
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