Sakata Expands Partnership with P. Allen Smith, Now Includes SunPatiens® Brand
- by Jordan Okumura
MORGAN HILL, CA – Sakata Seed America has announced a solidified partnership expansion with media great, P. Allen Smith. In addition to the work that Smith currently does with Sakata’s vegetables, veggie and flower fans will now be able to follow Smith’s national television and radio shows, and numerous social media platforms to learn more about growing and decorating with Sakata’s powerful SunPatiens® flower brand.
“Exceptional gardens and landscapes are created with exceptional plants. SunPatiens®, because of their extraordinary genetics, offer a variety of colors and texture that thrive in both sun and shade,” stated Smith. “SunPatiens® are ‘user friendly’ for the home gardener and make even beginners shine like a pro.”
An award-winning designer, gardener, and lifestyle expert himself, Smith is well-versed in the nursery business. Airing on over 590 national stations, Smith’s television programs Garden Home, Garden to Table, and Garden Style cover a range of markets, from outdoor living to cooking and agriculture.
Sakata’s Product Manager for SunPatiens®, Mark Seguin, says that the company is confident in the partnership’s expansion, effective immediately. “Through extensive trialing at Moss Mountain Farm in Little Rock, Arkansas, Allen has been able to select varieties that are not only beautiful, but are easy to grow and offer a great selection of color, texture, and form. Allen recognizes that our award-winning SunPatiens impatiens offer consumers so much,” said Seguin.
According to a press release, Sakata has the first impatiens on the market to be both downy mildew resistant and sun and heat loving, causing the brand's to growth to a household name. Smith plans to expand and hold to the already notable SunPatiens® label, “Easy to grow and with no fuss, they can be relied upon to deliver a ‘wow’ because of their consistent flower power. For big color, beauty and style, SunPatiens® are at the top of my list," said Smith.
To follow P. Allen Smith’s work with Sakata and SunPatiens® click here, or visit sunpatiens.com. More about the partnership will be expounded at Sakata’s CAST display April 9-14 in Salinas, California.
Additionally, Sakata's Senior Director of Sales and Marketing John Nelson announced a sizable donation to the company's partnership with Seed Biotechnology Center (SBC) via UC Davis’ Kent J. Bradford Endowment Initiative. The campaign aims to raise $2.5 million towards advancing information on seed issues and technologies.
In a press release, Sakata President-CEO Dave Armstrong said, “A contribution to this cause represents an important piece of our overall investments in the research, education and progress necessary to advance this dynamic trade.”
Learn more about recent contributions and SBC online here.