YUMA, AZ - Sandstone Melon Company is a consumer, flavor-driven company. Just ask Milas Russell III, Sandstone’s Vice President of Sales and Marketing.
“Everything we do is done with the consumer experience in mind,” said Russell III. “From proprietary seeds to our progressive growing practices, which are handled by my father Milas Russell Jr., to our unique quality control and harvesting protocols managed by my mother, Diana Russell. Our family is focused on giving each consumer a great flavor-driven experience each time they purchase a Kiss Melon.”
Sandstone’s proprietary seeds are selected from the thousands of seed trials the company runs each season. Each seed must perform consistently in a growing area to be considered for the Kiss Melon program.
Retailers, such as New Season Markets and Reasor’s, have raved about Sandstone’s Kiss Melons, noting that their consistent flavor profile and unique textures bring them and their consumers back each season.
“We have been on a Kiss Melon program for five seasons. The Kiss Melon program has been a booming success because of the consistency and eating quality of the melons,” Jeff Fairchild, New Season Markets’ Director of Produce, explained. “Customers come back looking for the label and buy all season long.”
Jamin O’Connell, Director of Produce for Reasor’s, remarked, “Reasor’s produce has a reputation for quality and taste with our customers. Sandstone Kiss Melons are the embodiment of those qualities. When we discovered Kiss Melons a few years ago and brought it to our customers, they were blown away with the intense sweetness of the melons. Our customers now ask for them by name. We proudly carry Sandstone Kiss Melons at Reasor’s, where it’s all about taste for our customers!”
Sandstone continually reaches out to consumers via social media, enhancing its Kiss Melon program with their input and their retail partners’ support and guidance.
“We are very active on social media, continually reaching out to consumers,” said Russell III. “I personally answer every email, post, or tweet.”
The company has recently come up on its production out of the San Joaquin Valley and volumes and condition look to be the best it’s had in years.
