MT. LAUREL, NJ – Sbrocco International, Inc. has signed with Elmo, Oscar, and their friends for its apples and pears, joining into the kid campaign sweeping through produce.
“The decision to join the eat brighter! program was an easy one,” Christina Regan, Marketing Manager for Sbrocco, said in a press release. “We’re thrilled to be part of this movement, which we truly believe has the potential to increase consumption of fresh fruits and veggies among children. We’re very excited to be able to use the loveable Sesame Street characters on our apple and pear bags to make healthy eating fun for kids.”
The New Jersey-based importer of fresh fruits joins the campaign that features support from First Lady Michelle Obama, not to mention television favorites like Big Bird, the Cookie Monster, and more. The objective of the movement is to make produce consumption fun and appealing for children ranging from ages 2 to 5.
The company will begin selling its apple and pear bags this month featuring favorite Sesame Street characters.
