Shawn Dagen Opens FreshSource North for Retail Sales Support and Merchandising Assistance


Mon. November 11th, 2013 - by Christofer Oberst

<p> FreshSource, a company that provides retail sales support and merchandising assistance, is now up and running in Northern California. Officially opened on September 2, FreshSource North, based in Pleasanton, CA, will have an intense focus on headquarter execution, retail expertise and follow up, while driving sales for its retail partners, clients, and wholesalers, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> <img class="small-cropped-image" src="https://cdn.andnowuknow.com/legacySmallCroppedImages/FreshSource_body110713.jpg" alt="Images NOVEMBER " />Shawn Dagen, President and Co-Founder of FreshSource North, has formed a partnership with Robert F. Thompson and RFT FreshSource in Southern California. Shawn tells AndNowUKnow, “Our company is focused on getting our clients’ fresh produce brands in front of the retailer. From launching new products and advertising to in-store merchandising and managing price points; we help the company define their space on the shelf.” Shawn has hired retail veteran Dave Howald for support in the Sacramento Valley region. Dave brings 20 years of retail experience with long standing retail relationships. In addition, FreshSource is now adding key members to the brand management, account management, administrative staff, and retail support team.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Today, FreshSource North clients include the following key companies: Taylor Farms, Green Giant, Foxy Grains, Tasti-Lee Tomatoes, Basin Gold Potatoes, Red Jacket Orchards, North Shore Living Herbs, Amport Nuts, Ann’s House of Nuts, Bing Beverages, and Popeye.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> FreshSource North will be responsible for all accounts in Northern California, Northern Nevada, and Safeway Corporate as it looks to expand into other key markets.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://rftfreshsource.com" target="_new"> FreshSource </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">