Shuman Produce's Adam Brady Teaches ANUK That Speaking Southern Enhances Vidalia Onions
- by Jordan Okumura
REIDSVILLE, GA - How do you speak southern? Ask a girl from California and you will most likely hear crickets. Now, ask Shuman Produce’s Director of Marketing, Adam Brady, and you’ll get a new website and retail program full of promotional opportunities, culture, and if you are up for it, a quiz to test your southern knowledge.
Check it out: www.howtospeaksouthern.com
Participants who take the How to Speak Southern quiz will be graded on their Southern speaking prowess. If you do well, expect some Shuman swag in the mail. It’s a great element to the program when engaging consumers on the retail floor.
“We want to translate the culture behind our product and the unique value that Vidalia onions offer,” Adam Brady, Director of Marketing, tells me.
Shuman Produce recently launched its How to Speak Southern campaign to educate consumers and introduce them to the layers of history and versatility that comprise the Vidalia Onion. Excuse me… Vie - Day – Yuh onion. This playful and unique campaign engages the consumer with a new website featuring recipes and videos that connect the consumer with the Shuman Family and the growers behind the REALSWEET® VIDALIA® ONIONS.
For retailers, Shuman Produce is providing How to Speak Southern signage for produce departments as well as shelf cards and a new REALSWEET® bin to create brand recognition and add to the campaign’s flare and draw. Shuman can also tailor merchandising solutions specifically for the retailer upon request, as the campaign gets underway.
“It’s not enough that consumers may know us by name, we want them to understand everything about this product, from the planting to the steps it takes to bring Vidalia Onions to the produce floor,” Adam notes.
Don’t miss out on the features with Chef and the Fat Man and the recently launched contest that will award lucky winners with a Big Green Egg Grill. Consumers can also participate in the ongoing conversation about Vidalia onions and their versatility and benefits through Shuman Produce’s Facebook and Twitter accounts. Don’t forget to use #vidaliaonions and #howtospeaksouthern.
Cheers to a great outlook for the Vidalia onion season and a little Vidalia onion education – southern style.