SAN FRANCISCO, CA - If eyes are windows to the soul, then Side Delights’® innovative packaging designs are every consumers’ soulmate. Scooping up its third packaging design award in five years, the company recently received recognition during Graphic Design USA’s 57th American Packaging Design Awards. The Side DelightsÒ Gourmet Petite fresh potato package won judges over, earning recognition for its clean, elegant design that evokes the feeling of a white tablecloth restaurant.
“We challenged the design team to communicate the beauty and style of high-end dining while providing package design cues that would be just as stimulating visually on the shelf,” said Kathleen Triou, President and CEO of Fresh Solutions Network. “We designed the packaging for a consumer who wants to be excited about their food choices and bring the restaurant experience home.”
The American Package Design Award challenges entrants to “convey the message, promote the brand, and close the deal.” Package design and related disciplines are increasingly acknowledged as making a difference in communicating messages, advancing brands, and influencing purchasing decisions. As reported in a press release, winners are chosen not only on visual design, but also on how the packaging addresses specific market trends, marketing objectives, and target markets.
“We launched this design in Canada with our Red Isle Potato Growers partner. Canadian retailers want a product line that communicates an elegant, high-end offering for the gourmet segment of the potato category,” noted Triou. “Typically, bi-lingual packaging struggles design-wise. For this type of package to win a visual design award is unique. With this recognition, I feel confident extending this design to the continental U.S.”
Side DelightsÒ Gourmet Petites for Canada are high quality, petite Red, Yellow, and combination Red and Yellow potato varieties. These potatoes come in a 1.5-pound pillow pack and joins the Flavorables® (2017) and Roastables® (2016) product lines as previous Graphic Design USA award winners.
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