Side Delights® Taps Into Consumer Fitness Trends and Debunks Myths About Carbs; Kathleen Triou Discusses
NEWPORT BEACH, CA - With new insights come new ways to prime the produce department for growth, and Side Delights® has its strategies geared toward uplifting the potato category. Revealing exclusive information regarding changing post-pandemic fitness trends and clarification on carbohydrates, the brand is demonstrating how it is uniquely positioned to meet consumers’ evolving needs.
“Fitness experts have always recognized the nutritional benefits of potatoes as part of a healthy diet and to enhance physical performance,” said Kathleen Triou, President and Chief Executive Officer of Fresh Solutions Network. “Carbs have a bad reputation, but they are the body’s main source of energy and are one of the three macronutrients that the body requires daily. Side Delights are a great source of healthy carbohydrates and vitamin C, potassium, and fiber.”
While diet trends have been known to drive consumers to seek foods that are low in fat, sugar, calories, or carbohydrates, the pandemic increased awareness of the importance of a strong immune system, as explained in a press release, expanding the focus of diet to include both physical and mental health.
In addition, the pandemic has impacted shoppers’ outlook on fitness, emphasizing a balance of healthy eating and exercise. Potatoes USA recently released an industry update to clarify misinformation about carbohydrates, developing the Carbohydrate Food Quality Score, which defines a food’s carbohydrate quality, including nutrients such as sodium and potassium, to determine food’s overall nutritional benefits.
With a host of offerings ranging from Potato Kits to Gourmet Potatoes and more, Side Delights presents a clear path to capitalizing on these rising consumer trends.
Keep checking in as AndNowUKnow continues to report on the ins and outs of the produce industry.