SAN FRANCISCO, CA - After the success of last year’s Grown Where it Matters campaign, Side Delights® evolved it into Time for What Matters to reflect the changes of 2020. This new brand campaign reminds consumers that potatoes are a quick and easy meal so that all of their extra time can be spent with friends and family.
"With the Grown Where it Matters messaging of 2019, we brought to life the brand promise of quality and the importance of locally grown produce. With Time for What Matters, we continue that promise while extending the promise of convenience for consumers," noted Kathleen Triou, President and CEO of Fresh Solutions Network. "Now more than ever, people are focusing on what matters most when it comes to food and cooking at home: simplicity, back to the basics, versatility, and, of course, convenience. There are only so many hours in the day, and balancing nutrition with available time can mean less than ideal compromises."
Each Side Delights potato product line is supported through this campaign, as each offers a blend of nutrition, convenience, and a budget-friendly option for consumers. The convenience of Side Delights, a press release noted, is multi-dimensional, meaning that versatility, ease of preparation, and speed all come together to form a delicious meal that entire families will love.
In addition to highlighting the convenience and versatility of the company's potatoes, the new Grown Where it Matters campaign will give consumers a behind-the-scenes look at the individual farms growing the products—all of which fall under the Fresh Solutions Network umbrella. Using immersive videos, viewers can follow growers on their day-to-day rounds from harvest to packaging and shipment, all with a 360-degree view.
Consumers will connect to the passion each farmer brings to their crop—with the human connection enabling shoppers to feel as though they too are a part of the supply chain, if only for a moment! Side Delights noted that the connection to its farmers help its products stand out on the shelf.
The new campaign will be supported through a variety of social media initiatives, an interactive campaign landing page, and video commercials, all with new immersive, creative, and an ownable brand voice. Social ads and posts will focus on three leading social media platforms to drive clicks to the new landing page to build brand value for Side Delights and so that direct consumers can visually explore the products and benefits.
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