Southeastern Grocers Continues Rapid Florida Expansion
- by Melissa De Leon
JACKSONVILLE, FL - Retail eyes seem to be honed in on Florida real estate. Latest to expand its Sunshine State presence is Southeastern Grocers’ (SEG), which announced that it is continuing its rapid expansion plans with new Fresco y Más stores and Harveys Supermarkets opening next month.
“The unprecedented success we have witnessed over the past year at our Fresco y Más and Harveys Supermarket banners is a clear indicator that we are providing localized shopping experiences that resonate with our customers,” Anthony Hucker, President and CEO, said. “Rather than relying on one store model, we are entrenching ourselves in the communities we serve to better understand each unique landscape, and our customers’ shopping habits.”
SEG will welcome five new Fresco y Más stores in South Florida, opening on November 2, and three new Harveys Supermarkets, opening November 8, in West Florida. The move makes the banners the fastest growing in the company, according to a press release, which is the parent of Bi-Lo and Winn-Dixie as well.
All 23 Fresco y Más locations will offer fresh, Hispanic favorites in produce, as well as meat and bakery, plus over 3,000 items lowered in price across the store. The new Harveys Supermarkets will open with its continued commitment to great value and great prices, offering over 3,200 items lower in price across all 80 stores.
SEG noted that its strategic conversion of Winn-Dixie stores to Fresco y Más and Harveys Supermarket locations emphasize the multi-format approach to its diverse retail footprint.
“More than ever, we are committed to providing our customers with quality, service, and value, and the overwhelming positive response from shoppers indicates we are earning their trust as we continue to unveil new Fresco y Más and Harveys Supermarket stores,” Hucker added.
The news breaks on the heels of an announcement from Sprouts for its own expansion that includes eastern stores, with an updated number of new locations in Florida as well.
As the dynamic buy-side continues to turn up the heat, AndNowUKnow will be sure to bring you the latest.