WENATCHEE, WA - A sweet spot for most parents is their children. Tapping into the love parents have for their mini-me companions is Stemilt Growers, which launched a contest that swept the nation last month. Stemilt’s Snappiest Lil Snapper digital contest assigned participants with the task of capturing funny stories and videos of their kiddos, reinforcing Stemilt’s popular Lil Snappers® brand that offers kid-sized apples and pears.
“We reached out to parents through their favorite social channels and asked them to share funny stories about their favorite topic—their kids,” said Communications Manager Brianna Shales. “This Snappiest Lil Snapper contest helped us build brand recognition through an easy, fun contest that parents were eager to participate in.”
While all entries hit many a funny bone, the company chose 11 winners, who each received a prize pack that consisted of Lil Snappers Piñata apples, a bento lunch box container, an apple corer, and a Visa gift card. Only one kid could claim the grand prize, which offered a $1,000 Visa gift card, and other prize levels took home a cash prize, according to the company’s press release.
“The video highlight reel is a fun way to finish this contest, which was held to reach both regular Lil Snappers shoppers and those not as familiar with the brand,” said Shales. “The contest was the central part of a large effort to boost brand awareness and marketplace availability of these kid-sized fruits. Influencers on social media helped us spread the word of the contest and reinforce the fact that Lil Snappers are the perfect lunchbox or snack time food for kids.”
A two-and-a-half minute video of the winners was released to celebrate the completion of the contest and all of the fun stories shared during the fun contest. Watch below now, or on the company’s social media channels this week:
But even though the contest is over, the company is still encouraging retailers to promote the Lil Snappers brand through spring and summer seasons, while offering marketing resources, social toolkits, displays, and in-market advertising to assist in merchandising efforts of the popular pouch bags.
“This contest occurred during the peak Lil Snappers season, but the great thing about this brand is its ability to sell year-round. Whether retailers use Lil Snappers as an everyday or in-and-out item this spring and summer, they won’t go wrong with promoting a healthy, convenient item like this to busy families,” said Shales.
Lil Snappers is now host to a full line of 3 lb pouch bags that offer fruit options, including conventional Lil Snappers in apple and pear varieties, as well as Lil Snappers Artisan Organics™ in apple and pear varieties. The popular line hit markets in 2011.
Will we see more marketing efforts like this one, bringing funny to the forefront of consumer engagement? AndNowUKnow will keep you updated with the latest!
