Stemilt Rolls Out Its Summer Fruit Program; Brianna Shales Gives Us the Details
- by Jordan Okumura
WENATCHEE, WA - Nothing beats the sweet summer pick-me-up of a juicy, fresh peach or nectarine, and Stemilt knows it! As the season speeds by, the produce titan is continuing its Artisan Organics™ Peach and Nectarine crusade by encouraging retailers to show off their fun displays and continue marketing the exclusive fruit options. To give retailers an added boost, Stemilt is rolling out its Top Pick™ program that features some of the most premium peach and nectarine offerings.
“Summer isn’t slowing down, and neither can retailers when it comes to summer fruit promotion,” said Brianna Shales, Senior Marketing Manager. “Labor Day is about a month away, so retailers should be planning for Stemilt’s Artisan Organics peaches and nectarines to be on ad for Labor Day and anytime during September. We have a great assortment of varieties that will leave consumers with a delightful eating experience.”
Already halfway through the summer fruit season, Stemilt is moving right along as the company prepares to continue shipping its products through the third week of September, giving retailers and consumers only a few more months to partake in the sweet offerings.
According to a press release, Stemilt will be offering retailers the option of both medium and large sizes of peaches and nectarines, and will also have bags available for them to carry. The 100 percent recyclable Artisan Organics tote is made of sustainable papers, and will give consumers a convenient grab-and-go option as they hit the produce aisle.
“It is a durable bag that meets consumer demand for sustainable packaging,” explained Shales. “It holds up to 4–5 pieces of large fruit or 4 lbs. Cashiers will ring the tote bag up via PLU stickers on the fruit. The bags are shipping in a Euro carton, where each Euro holds 8 bags. It also has the ability to display instantly at retail.”
For retailers wanting to give their customers the most premium fruit options, they need look no further than the new Stemilt Top Pick program. Offering only peaches and nectarines grown on the highest part of the tree, the fruit included in these packages display beautifully, showing off great color and rich flavoring. The packaging is just as eye catching, and will wow consumers.
“The Top Pick pack is all about sharing the most incredible peaches and nectarines ever with shoppers,” continued Shales. “It ships at ideal ripeness and with high brix, or sugar, standards. Having a program like Top Pick available in your stores eliminates the customer’s guessing game for buying delicious fruit and helps get your summer fruit category moving in a positive direction.”
Top Pick packages are shipped in 15 lb, single layer Euro cartons, and offer a wide variety of Stemilt’s peaches and nectarines. Currently, Sierra Rich, Zee Lady, and Elegant Lady peaches are ready for retailers. Starting at the end of August and into September, Oh Henry and August Lady peaches will be available. Additionally, nectarine varieties include Honey Royale and Summer Flare with August Bright and Summer Blush rounding out the end of the season.
“Stemilt’s mission is to delight consumers with our World Famous fruits,” said Shales. “Artisan Organics summer fruit always delivers on that promise. They’re flavorful, colorful, and every bite requires a napkin on hand—the exact experience we strive for when growing our Artisan Organics peaches and nectarines.”
If you want to give your customers the delicious variety of Stemilt nectarines and peaches, be sure to stock up before the season is over. I for one am looking forward to biting into one as I enjoy the summer heat!