WENATCHEE, WA - Little fosters loyalty like an accessible expert. Someone with a friendly face that helps guide you around the pitfalls of choosing items because they understand it like the back of their own hands. That is the feeling I can see retailers fostering in shoppers with Stemilt’s Kyle’s Pick® cherries.
“Kyle [Mathison] is an icon in the cherry world with a passion for growing cherries that’s unlike anything you’ve experienced before,” Brianna Shales, Marketing Director, remarked. “Kyle’s Pick is Stemilt’s way of sharing that same passion with retailers and consumers, now with a newly branded look to allude to the quality product inside! Its season is short and sweet, beginning and ending in July, and aligns with peak cherry season and the time to offer the best size, firmness, sugar, and quality cherries that will create lasting memories in consumers.”
While the new design is intended to help set Kyle’s Pick apart from the rest by incorporating messaging like “season’s best,” “passionately grown,” and “dessert flavors” with Kyle’s signature ponytail, overalls, and bolero tie, the cherries within are the Stemilt reserve.
According to a press release, they are the company’s biggest and best dark sweet cherries, exclusive to this pack in the month of July, which fourth-generation Kyle Mathison himself promises is the summer’s top pick. Saving its top cherry varieties (including Skeena), largest-sized fruits, and highest firmness and sugar standards promises best-tier quality for these specially marked packs.
“The newly branded Kyle’s Pick packaging will spread across all package types including pouch bags, top seal, and clamshells,” Shales said. “We wanted to give Kyle’s Pick a new look to make him the center of the brand while enhancing the premium nature of the product inside.”
As we reported in our sister publication, The Snack Magazine’s Lunar Phases of a Legend, Kyle’s mission is to build memory and trust with consumers, so they continue to come back for more.
“Stemilt takes the best of each day’s harvest to create sweet memories for shoppers, and a differentiation point for retailers to help cherry category performance,” Shales concluded. “We invite retailers to share the sweet flavors of Kyle’s Pick with consumers this summer with a new, premium package.”
You can hear it directly from Kyle, as well as Tate Mathison, who highlighted the brand alongside this year’s crop of cherries in a recent video update.
And for more on new packs and products, be sure to read AndNowUKnow.
