Stemilt’s Commitment to Pear Flavor Unlocks Great Category Potential for Retailers
- by Lilian Diep
WENATCHEE, WA - Producing the perfect pear is not an exact science, but Stemilt is more than capable of taking on the challenge. From perfecting growing practices to flawless ripening and packing techniques, Stemilt’s teams have taken an oath to improve the pear category through its internal program, Operation Flavor, a 360-degree commitment to setting a new standard for the flavor of pears.
“Stemilt was one of the first to identify the category was stagnant years ago and created Operation Flavor in response to the declining category,” explained Senior Marketing Manager Brianna Shales. “As part of the Operation Flavor promise, we eliminated anti-ripening agents and elevated our ripening program and team, whose mission is [to] produce pears that delight consumers.”
While all Stemilt’s Rushing Rivers® pears fall under the Operation Flavor program, Stemilt has a dedicated d’Anjou and red d’Anjou ripening team that focuses their efforts on one program specifically: RipeRite™, the ready-to-eat pear ripening program. According to the press release, this team is made up of 20 individuals with various roles and responsibilities, including research and development (R&D) members, controlled atmosphere storage operators, and Quality Assurance specialists. Each individual is responsible for ensuring the ripening process is working and producing results.
“This team is dedicated to providing consumers with a pear that is sweet, juicy, and perfectly ripe,” said Shales. “Our d’Anjou and red d’Anjou pears benefit from ThermalTech™ ripening rooms and a prescriptive ripening protocol, which helps retailers deliver consistency and increase turns when they source from Stemilt.”
Pears are an impulse purchase, so it is crucial retailers are presenting pears in a manner that appeal to consumers’ current shopping habits. One bag option that is the best of both the bulk and bag worlds is Stemilt’s random-weight tote bag that can carry both conventional and organic pears. These random-weight tote bags should be placed in-store in high traffic areas or featured online as premium, in-season produce pick that is available for both curbside pick-up and delivery.
“Currently, bagged pears make up nearly 20 percent of pear sales,” stated Shales. “Consumers feel confident buying packaged pears as they reduce handling at retail, and they are convenient to pick up and go. These random weight tote bags not only fit people’s store trip frequency, but also help drive up the purchase size, and retailers can ring them up as a per-pound item.”
Shales also suggests that retailers should take advantage of a multi-variety ad during the upcoming holiday season. As December is National Pear Month, with World Pear Day on December 5, featuring a colorful lineup of Bosc, d’Anjou, and red d’Anjou pears will have consumers doing a double-take at bulk displays.
“Retailers should take advantage of the peak of pear season and offer a fun lineup of conventional and organic bulk pears, especially while pear awareness is heightened,” said Shales. “With our Operation Flavor promise in place, Stemilt’s Rushing Rivers pears are the perfect category booster as they delight consumers with their buttery-smooth texture and juicy bite and will ultimately lead to repeat purchases.”
Pears a-plenty are in store as this exciting month inches closer! For the latest in fresh produce, keep checking back to AndNowUKnow.