CAPE TOWN, SOUTH AFRICA - Summer Citrus from South Africa (SCSA) is marking 25 years of consecutive citrus supplies with the launch of its annual promotion. For the third year in a row, SCSA has launched its “The Sweet Escape Sweepstakes” promotion to bring citrus action and prizes to make a sweet summer.
“We continue to see an increase in consumer engagement from our Sweet Escape Sweepstakes and have brought it back to keep South African citrus at the top of everyone’s minds this summer,” said Suhanra Conradie, Chief Executive Officer. “Despite challenging weather conditions, we are proud to be able to continue to supply the United States with premium citrus during the summer months.”
Throughout the duration of the promotion, SCSA will share inspirational and educational content to incorporate citrus into fresh summer recipes. The brand is also using its Facebook and Instagram platforms to educate consumers on the importance of citrus from South Africa, noting the superior quality and taste, and encouraging them to participate in the sweepstakes.
“We began hosting consumer-facing promotions eight years ago and with each season, we’ve been able to share why South African citrus is special and continue to further entice shoppers to look for the label in the grocery store when looking for exceptional fruit,” said Conradie.
The promotion gives shoppers an opportunity to win one of two $500 Visa gift cards to curate their own getaway this summer. Additionally, it will also be supported by email marketing, public relations efforts, and social media campaigns.
“Our promotion is not only to inform shoppers of the availability of South Africa’s supreme citrus but also help showcase consumer interest and feedback to retailers,” added Conradie. “The intel we capture during this time is key to understanding our shoppers a bit better.”
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