BAKERSFIELD, CA - Here at ANUK, we’re taking part in a new summer trend: juicy July. The celebration has been inspired by Sun World’s latest portfolio expansion, as the supplier has brought forth a flavorful, juicy new offering in the form of the all-new RUBY RUSH® brand red seedless grape.
As Jennifer Sanchez, Sun World’s Vice President of Marketing, shares, the versatile new variety is ideal as an “easy treat during the day, or paired with your favorite cheeses on a party platter or even frozen as part of an indulgent dessert. Not to mention, their juicy, alluring shine makes for a beautiful addition to any plated experience.”
Sun World licensed growers are harvesting RUBY RUSH grapes this month in the United States, Italy, Spain, and Israel, with additional vineyards being prepared by Sun World licensees in another 10 countries.
Backing this creative launch, Sun World has developed a full suite of retail marketing support, sporting vibrant red, white, and green coloring. Some of these key brand strategies include:
- Branded packaging including bags, clamshells, and stem tags
- Brand seals that can be used on retailer private-label packaging
- Point-of-sale materials like standalone displays, shelf tags, channel strips, wobblers, and posters
- Print and digital ad templates
- Field and plated photography
- Social media content
As a press release explained, the new varietal brand will be used to identify a range of similar red seedless grape varieties. The first of which is Sugrafiftythree, “which offers Sun World growers around the world a sustainable red grape with natural color development, better yields, less input cost, and great post-harvest attributes,” according to the company’s Table Grape Breeder Paola Barba.
“The initial variety sold under the RUBY RUSH brand is a ‘new generation’ red grape that is expected to be an ideal replacement for traditional early-season red seedless grapes like Flame Seedless and other red varieties throughout the season,” Barba continued.
What are you waiting for? Give your consumers the chance to bite into the sweet, balanced flavors of these fresh, radiant, red seedless grapes!
