Sun World Announces New Retail Promotion
- by Maggie Mead
BAKERSFIELD, CA - While I’m such a fan that I believe grapes sell themselves, there’s always room for bigger and better promotions in the retail space to drive sales. Sun World International has recently announced the launch of a new in-store and online promotion called, “Make It A Grape Two Weeks.” Aimed to support retailers, the two-week campaign can grow sales of proprietary grapes including ADORA SEEDLESS®, AUTUMNCRISP®, MIDNIGHT BEAUTY®, SABLE SEEDLESS®, and SCARLOTTA SEEDLESS® brand grapes. The promotion will encourage consumers to snatch up the grapes before they turn into raisins.
“While grape category promotions are normally driven through price, we want to provide our customers another tool to drive sales of proprietary grapes,” said Vice President of Domestic Sales, Jason Fuller in a press release. “We believe this campaign will shift the popular perception amongst consumers that grapes are solely a snack item by showcasing grapes in popular everyday dishes. Sun World is a consumer-centric brand and by promoting this content online and in-store, our customers can offer deeper content to push Sun World’s proprietary grapes.”
The campaign strategy includes branded in-store and social media support centered around the promotion of Sun World’s grape recipe e-Cookbook, with 14 engaging recipe videos that can be shared by participating retailers.
The company aims to be a leader in the grape category by helping its customers grow their grape sales through a season-long supply of proprietary red, green, and black seedless grape varieties; effective promotions; and innovative solutions to boost the category.
“Sun World offers a highly trusted brand in grapes,” Fuller said. “We want our customers to have confidence that when they carry Sun World grapes, they are delivering a premium product that provides an exceptional and memorable experience for their shoppers.”
Will this new retail promotion bear fruit (see what I did there)? Keep reading AndNowUKnow for more updates and fruit puns.