BAKERSFIELD, CA - The AUTUMNCRISP® marketing campaign certainly made its mark on the industry when it launched last year. Ensuring the success of the campaign continues, Sun World International recently hosted the first-ever AUTUMNCRISP Symposium—a day-long session for partners to focus on the strategic global plan for the brand. Licensed table grape growers representing 14 countries were in attendance.
“Such gatherings are tremendously important for collaborating with our grower-partners as success begins in the field, ensuring the market success of AUTUMNCRISP and providing deserving returns to our growers,” said Bernardo Calvo, President and Chief Operating Officer of Sun World.
The AUTUMNCRISP brand campaign, launched last fall, is designed to drive demand and increase revenue for the company’s international network of licensees. According to a press release, the Symposium marked the first global gathering of AUTUMNCRISP’s licensed growers since the launch. Held on February 6, the Symposium focused on five crucial pillars: global planting plans, local agronomy support, quality assurance, retail relations, and an overview of global marketing plans.
Close collaboration with licensed growers and marketers is crucial to guarantee the production and sale of top-quality fruit under the AUTUMNCRISP brand, marketed with the AUTUMNCRISP brand seal. The release noted that this seal assures retailers and consumers of the expected quality and reinforces the commitment to excellence. As AUTUMNCRISP cultivation expands globally, and with increased acreage, retailers can now offer the brand year-round.
AUTUMNCRISP, a mid- to late-season green seedless green grape, is celebrated for its striking appearance, large berries, and exceptional eating experience. Its crisp texture and sweet flavor with hints of muscat, which is characterized by flavors of peach, rose, and citrus, make it a favorite among consumers, growers, and retailers alike.
I have had the chance to try this grape on numerous occasions, and it never disappoints! For more fresh produce news, stick with us at ANUK.
