Sun World International LLC Appoints Grape Marketer Licensees Fresh Produce Group Western Australia and Freshworld


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Tue. November 26th, 2013 - by Sarah Hoxie

<p>Sun World International LLC has recently appointed grape marketer licensees Fresh Produce Group-Western Australia and Freshworld, to distribute the company’s licensed grapes. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The California grape company has granted Freshworld specific rights to supply Sun World grape varieties from South Africa to Dairy Farm, a leading supermarket retailer throughout the Far East, according to a press release, while Fresh Produce Group-WA has been granted rights to source Sun World grape varieties grown in Western Australia to be sold to clients throughout Western Australia and exports markets beyond. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Both companies have also been given licenses to use Sun World’s brands, including MIDNIGHT BEAUTY®, SCARLOTTA SEEDLESS® and SABLE SEEDLESS® in the marketplace, Sun World Executive Vice President David Marguleas said. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Sun World’s fruit licensing program involves over 1,000 producers and marketing companies in most of the world’s major fruit-growing regions, according to a press release. Sun World has licensed grape marketers in Italy (Peviani, DiDonna and Apofruit); Portugal (Vale de Rosa); Israel (TALI Grapes); Chile (Dole Chile, Unifrutti, Subsole and Frutera Santa Maria); Australia (Perfection Fresh and Grape Exchange) South Africa (Capespan, The Grape Co., Dole South Africa, Green Marketing and Suiderland/New Vision); Spain (El Ciruelo and MOYCA); Peru (Agricola Don Ricardo and Camposol; Mexico (Grupo Alta) and in Brazil (COANA, Expofruit, Katope and Special Fruit). </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Its new variety development work focuses on a full range of fresh grapes with extraordinary characteristics such as enhanced flavor, distinctive taste, larger berries and clusters, earlier and later ripening times and availability, and increased productivity. In addition, Sun World develops new plums, peaches, apricots and nectarines for its own production and for other growers to produce under license. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Fresh Produce Group-WA is a venture owned by Robert Nugan’s Fresh Produce Group, a longstanding Sydney, NSW, Australia-based international produce provider and two Western Australia grape industry leaders and agronomists Ben Tanner and Tim Hyde. Freshworld is a produce marketer-exporter founded in 2001 by Danie Kieviet Sr. and operated today by Kieviet and various senior staff, including his sons Danie Jr. and Adolf. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Congrats Sun World, on your growing grape licensee program!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.sun-world.com/licensing" target="_new">Sun World</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">