NOGALES, AZ - Welcome to Behind the Greens.
Dedicated to providing excellence and quality across its Perfect Produce line, Nogales, Arizona-based SunFed is ramping up its bell pepper program in the heart of Mexico’s best growing regions. SunFed grows and markets both conventional and organic bell peppers to supplement its portfolio of squash, eggplant, cucumbers, cantaloupe, honeydew, and watermelon. Organic acreage is continuing to be an area of focus for SunFed as a key opportunity for growth in its Perfect Produce program.
With summer underway, SunFed is also helping to enhance the aesthetic value of the bell pepper category with its popular new campaign featuring vibrant, high graphic, pop art inspired packaging. Currently available in 1,2,3, and 6-count offerings, this new packaging design delivers a farm-fresh product, with visual appeal across multiple demographics as SunFed’s focus on its retail partners' success continues to grow.
To help boost organic growth in produce departments, SunFed is now offering a new Perfect Organic label for bell peppers which seeks to promote the item’s USDA certified-organic nature, and also ensures the peppers are rung up correctly, and with ease, at the register.
In addition to the company’s newest marketing resources, SunFed continues to remain committed to its food safety initiatives; ensuring that food safety standards are not only met but exceeded. SunFed field and packinghouse personnel work to ingrain a culture of food safety that is backed up by the company’s 100% GFSI certification.
Keep an eye out for more from SunFed’s Perfect Produce Program as the summer months get underway.
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