RIO RICO, AZ - SunFed is joining the push for produce consumption in schools. The company will sponsor two riders or the Summer 2016 Tour de Fresh. Vice President of Marketing, Brett Burdsal, and Vice President Operations, Matt Mandel are saddling up to put salad bars in schools.
“Tour de Fresh is truly a cause that we can get behind and support. The event aligns with our vision of helping to provide healthy food to the next generation and create a produce-passionate group of influencers,” Burdsal commented in a press release. “Giving children access to healthier eating options at a young age will help them form great habits they can carry throughout their lives.”
The upcoming ride, which covers more than 150 miles from Napa Valley to Monterey, California, as cyclists make their way into PMA Foodservice Conference, will be a three-day-long trek from July 26-28.
“There are opportunities to reach the younger generations at an earlier age and create more awareness around the versatility of produce and the health and flavor benefits available to all,” Mandel said. “Simply exposing them to different produce options informs them of the variety of different choices they have beyond traditional produce staples.”
Both first-time participants in the ride that has managed to successfully place more than 100 salad bars since its inception in 2014, Burdsal and Mandel said that they both hope to rally more industry members to join the 2016 ride.
Presented by The California Giant Foundation to benefit the Let's Move Salad Bars to Schools campaign, Tour de Fresh continues to grow as it brings members together for a cause that is beneficial both nation and industry-wide.
You can support Burdsal and Mandel, as well as all other riders, by clicking here.
