Sunkist Growers Brings Citrus to Vietnam

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Wed. January 15th, 2020
- by Lilian Diep     

VALENCIA, CA - Living in sunny California, I’ve been privy to excessive sunshine and a warm climate, which always leads to delicious oranges and lemons. Sunkist Growers wants the world over to experience that sweet- and tartiness, so the citrus cooperative is bringing that experience to Vietnam, starting with Navel oranges.

Jim Phillips, President and Chief Executive Officer, Sunkist Growers“We are very excited to bring our fresh and juicy Navel oranges to Vietnam,” said Jim Phillips, President and CEO of Sunkist Growers, USA. “Our family of farmers takes pride in growing premium Sunkist citrus, and it’s an honor to share the fruits of our labor with consumers in Vietnam.”

According to a press release, the United States Department of Agriculture (USDA) reported that the import of U.S. fresh fruits, before oranges, reached $97 million in the first 10 months of 2019—a 46 percent year-over-year growth, making Vietnam the ninth largest fresh fruit market worldwide for the United States. This new agreement could potentially bring in more trade for the U.S. and build a stronger relationship with Vietnam. In its mission to bring high-quality Navel oranges to all consumers in the new market, Sunkist partnered with Biovegi, a trusted fruit distributor in Vietnam, on January 11 during a consumer launch event in Ho Chi Minh City.

Through its Navel orange citrus program, Sunkist Growers enters into the Vietnamese market for the first time

“Sunkist’s entry to Vietnam is very timely as we celebrate the 25th anniversary of the U.S.-Vietnam bilateral relationship—one major aspect of which is agricultural trade between the two countries,” said Benjamin Petlock, Senior Agricultural Attaché of the USDA. “Sunkist Growers, among many other brands, have worked diligently for years with our government partners in Vietnam to bring in high quality, healthy, and safe fresh U.S. oranges into the market, and finally gaining market entry is a huge accomplishment.”

Available from October through June, Sunkist Navel oranges begins in the groves of sunny California and Arizona. All the vitamin D provides the oranges with plenty of vitamin C along with their sweet and juicy seedless interior and easily peelable exterior. Each piece of Sunkist fruit is hand-picked with utmost care for quality and consistency, complying with the strictest regulations for food safety, packaging, and labeling.

To bring high-quality Navel oranges to all consumers in the new market, Sunkist partnered with Biovegi

As we look forward to seeing that iconic blue logo on the streets of Vietnam in the future, keep reading AndNowUKnow for the latest in fresh produce news.

Sunkist

 
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