Sunkist Growers to Showcase Summer Citrus at United Fresh
- by Kayla Webb
CHICAGO, IL - Sunkist Growers is bringing all the goods to United Fresh this week, with more than just a few of its 40 fresh citrus varieties making the trek to the Windy City. Packaging, displays, and even handcrafted citrus smoothies will join the grower’s very best summer citrus varieties on the show floor, so be sure to stop by first thing!
“Sunkist offers more than 40 fresh citrus varieties, and right now, it’s all about our summer fruit,” said Director of Retail Marketing Julie DeWolf. “United Fresh is a great environment to build awareness around the origins of Sunkist citrus varieties. Valencia oranges, California Star Ruby grapefruit, and lemons are the stars of the show, and we’ll be sharing ideas and displaying targeted cross-promotion opportunities available this summer.”
Sunkist is especially excited about its packaging and displays for its orange, grapefruit, lemon, lime, and mandarin varieties, which United Fresh attendees can feast their eyes on all show long. But that’s not all Sunkist has in store for attendees’ senses. Those who stop by the “We Are Citrus” booth can also sip on a “Gone to the Tropics” or a “So Fresh So Green” smoothie—provided by local Chicago smoothie bar Graze and made with Sunkist Valencia oranges and California Star Ruby Grapefruit, respectively.
“We’re looking forward to energizing the United Fresh crowds with our fresh fruit, delicious citrus smoothies,” said Christina Ward, Director of Communications. “Sunkist oranges, grapefruit, and lemons are perfect for summer drinks and dishes. This season, we collaborated with a food expert and social media influencer to demonstrate delicious Sunkist Delite® mandarin and California Star Ruby grapefruit recipes from in the grove and the kitchen.”
The grower is also sponsoring United Fresh’s EATS program with “Jamaican by Sunkist” dishes, including citrus jerk chicken with lemon and orange and curried fish with fresh lime, according to a press release.
So stop by booth #8036 for a citrus-y good time that will include everything from fruit to global packaging to merchandising displays to promotional programs! Don’t be a bummer, check out what Sunkist Growers is celebrating this summer!