Sunlight International Promotes its Fall Harvest Hobgoblin Program
- by Christofer Oberst
DELANO, CA - Sunlight International is promoting its highly successful Harvest Hobgoblin program for the popular fall season.
Harvest Hobgoblin for Halloween will offer red, green, and black seedless table grapes in Sunlight’s grab-and-go colander-style bags. Featuring graphics playing off the Halloween theme, the bags offer an eye-catching, colorful display to entice consumers.
Speaking on the current season, George Galloway, Sales for Sunlight International, tells me that grapes of all colors are looking top-notch with high brix, good sizing, and great flavor.
“We are excited to be promoting our Halloween program this year,” said Galloway. “Over the course of the season, we have been able to maintain the consistency and flavor consumers are looking for when they turn to Sunlight. Quality and volume have been strong, and production is keeping pace with demand.”
Sunlight has been continuing to grow in the Central California area, with supplies currently being harvested in Delano and Maricopa.
Harvest Hobgoblin offers POS materials on request, such as display cards, posters, and display bins.
Harvest Hobgoblin for Halloween will be getting underway this September in time for Halloween promotions. The programs will last through October.