KINGSVILLE, ON - As flavor and quality continue to drive consumer buying behaviors, family-owned greenhouse company SUNSET® has been honored with the Superior Taste Award from the prestigious International Taste and Quality Institute (ITQI) in Belgium. Among the honors was Campari®, which led the pack with an incredible evaluation during its milestone anniversary.
“What a way to celebrate Campari’s 20th anniversary,” shared CEO Paul Mastronardi. “For 20 years, we’ve been researching to see what could top Campari®, and we’ve yet to find anything that could replace it as the tomato lover’s tomato. This achievement truly solidifies our dedication to flavor and quality, and represents our passion behind Campari®.”
SUNSET® WOW Berries, introduced to the Midwest this past year as a flavorful, local strawberry available during the winter, were also honored by the ITQI in addition to the Campari® tomato. Past SUNSET® award-winning brands include Kumato™, Zima™, One Sweet™ , Angel Sweet™ , and SUNSET’s latest cocktail tomato, Y.E.L.O.™
“We warmly congratulate Mastronardi Produce on this achievement,” Christian de Bauw, Manager Partner at ITQI, said. “The company should be proud to market products that are so valued for their superior taste.”
Products are evaluated on a number of criteria, according to a press release, including appearance, smell, texture, and taste. Several hundred food and beverage brands participate in the ITQI Awards each year. The Superior Taste Award is the only stamp of quality in taste granted by the area’s opinion leaders, who happen to be Michelin-starred Chefs and Sommeliers. The ITQI jury is composed of 13 nationalities and members of the most prestigious culinary institutions throughout Europe.
ITQI is a leading independent organization dedicated to testing and promoting superior tasting food and beverages from around the globe.
Congratulations to the SUNSET® team and for driving flavor in the greenhouse tomato category!
