MAITLAND, FL - How do you get shoppers excited about corn? You build towering displays, of course! Sunshine Sweet Corn Farmers of Florida put this to the test with its most recent 2024 Merchandising Display Contest, designed to highlight Florida sweet corn's vibrant flavor.
“We are incredibly proud of and thankful for the creativity and dedication shown by all participants in this year’s contest,” said Tori Rumenik, Executive Director. “The impressive displays brought excitement and innovation to produce departments across the country.”
According to a press release, retailers nationwide took on the Comin' in Hot campaign, which ran in April and May. The contest challenged produce departments to create attractive displays and make sweet corn the centerpiece.
The winners are as follows:
- Grand Prize Winner - Sprouts Farmers Market in Cumming, Georgia
- Gold Winner - Food City in Knoxville, Tennessee
- Silver Winner - ShopRite in Eddystone, Pennsylvania
- Bronze Winners - Five bronze winners were also awarded $100 each
The displays were judged on several criteria: effective use of the provided display materials, the salability and prominence of the sweet corn, visual appeal, and overall merchandising creativity.
With the success of this campaign, Sunshine Sweet Corn Farmers of Florida look forward to next year!
