Superfresh Growers® Ramps Up for Berry Season
- by Kayla Webb
YAKIMA, WA - Superfresh Growers® and Norris Farms® are on track to kick off the Northwest berry season in one week. With harvest expected to start the week of June 9, the two multi-generational family growers are gearing up to deliver premium blueberries and kiwi berries to the world.
“Weather this crop year has been in our favor. We have been experiencing cool nights that will help increase fruit sizing, create a more uniform size, and increase the brix of the blueberries,” noted Catherine Gipe-Stewart, Communications Manager.
Located in Oregon’s Umpqua Valley, Superfresh’s blueberry fields tout an ideal climate for large, high-quality blueberries over a long season. The Umpqua Valley in particular is known for warm sunny days and evenings cooled by coastal breezes, resulting in low summer humidity that reduces the risk of condition and quality problems and extends the harvest season, according to a press release.
“We offer a whole selection of fruit for your summer promotions. With our internal logistics team, DSG Logistics®, we can easily create a mixer load of blueberries, cherries, apricots, apples, and pears. We are here for you and what you need to promote,” continued Gipe-Stewart.
The grower’s blueberry season extends into September, ending just as the kiwi berry season begins.
“Kiwi berries are bite-sized nutritional dynamos! They are rich with antioxidants, fiber, vitamin C, vitamin E, magnesium, and potassium. Kiwi berries have a sweetness and beautiful flavor that is best when slightly soft and the skin starts to shrivel,” added Gipe-Stewart. “We are expecting families to forego their traditional vacations this summer and look for fun and exciting new foods to elevate their backyard adventures. Fresh blueberries and kiwi berries will be a popular way to add excitement to backyard picnics, and gatherings with close family and friends.”
In addition to its domestic promotions, Superfresh Growers is also anticipating optimistic sales for its export program.
“We are looking to be well-positioned this season with the continued growth of Southeast Asia including the Vietnam market which recently opened last year. The Philippines and China have been added to Superfresh Growers' future market development. European and United Kingdom markets are active as well,” concluded Gipe-Stewart.
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