Superfresh Growers Wants You to Go Green for St. Patrick's Day
- by Anne Allen
YAKIMA, WA - I can’t believe I never made the logical leap before: all I need to protect myself from a pinch on St. Patrick’s Day is to carry around a Granny Smith apple. Perhaps Superfresh Growers is in the same frame of mind, for the company is encouraging retailers to use the apple for St. Patrick’s Day displays. Not only does the variety add a pop of color to retail displays, those displays are sure to convert into another pop of green at the cash register.
“Granny Smith is one of America’s favorite apples, maintaining the #4 placement in top apple varieties,” David Roby, Brand Manager, said in a recent press release. “The Granny Smith continues to stay on-trend, as it is the most talked about apple in digital media. Nothing compares to the bright green, tart variety that is classically known for American apple pie but is also great for eating out-of-hand.”
The press release also noted that Granny Smith apples represent 10% of the apple category in both dollar share and volume (information collected from IRI data through 12/31/18). They continue to remain #4 in both organic and conventional dollar share. Superfresh Growers noted that Granny Smith resonates across all demographics and households, and the fruit is a produce staple.
“Creating large bulk displays draws attention to the bright green, festive color of Granny Smith apples,” continued Roby. “You can attract shoppers to St. Patrick's Day promotions by placing them near the cash register and front of the store—Granny Smith bulk apples or bags are perfect for front-of-store displays.”
Whether bag, bulk, organic, or conventional, Superfresh Growers has multiple Granny Smith options for seasonal promotions.