SweeTango is introducing the “Sweet Spot,” a retail campaign that launches in August and coincides with SweeTango apples hitting the market.
Known as a cross between the Honeycrisp and Zestar! varieties, this unique apple is steadily growing in popularity. “Customers across the country have told us they’ll never go back to other apples after trying SweeTango,” says Tim Byrne, Executive Director of Next Big Thing, the growers’ cooperative that produces SweeTango. “The Sweet Spot campaign lets them lead the way for their friends and family to discover this world-class apple.”
The campaign engages consumers both in-store and online by using digital social channels and in-store signage. The highlight of the campaign is the “Spot the SweeTango” interactive map on SweeTango.com that will allow customers to see where others have found the apples.
The goal is to get customers who find SweeTango apples in a store to tweet, text or post on Instagram using the hashtag #SweeTangoSpot. Everyone who shares the retail location and hashtag is automatically entered to win a year’s supply of apples, branded merchandise, goodies and more, according to a press release.
Last year’s crop sold out in only 60 days, so be on the lookout this August.
