ARVIN, CA - While 2020 was a year that seemed to test the resolve of not only our industry, but the world itself, Tasteful Selections® is walking away from the past 366 days with a new sense of appreciation for the little things that were once taken for granted. Wanting to pass on this newfound respect, the company has launched its newest campaign in order to help everyone celebrate the small things that, when strung together, gave us all the strength to make it through a doozy of year like 2020.
“Our campaign was inspired by our employees, essential workers of all kinds, communities who banded together and—of course—our small, bite-size potatoes,” said Tim Huffcutt, Vice President of Sales and Marketing Operations. “Despite the challenges our team and families faced, it was always the little moments of reliably showing up, problem solving and resiliency that helped everyone persevere.”
The new 2021 campaign will inspire people to look at the brightside by giving them the chance to win prizes, including monthly giveaways of free potatoes. According to a release from the company, the campaign will also feature inspirational content, recipes, and meal prep videos from both users and Tasteful Selections throughout the year to get people cooking and encouraging them to use the brand’s bite-sized offerings.
“We were inspired during a year of unprecedented challenges and demand for our product by the positive attitude and flexibility of our team members,” Huffcutt added. “We experienced a successful growing year and observed our community’s first responders and healthcare workers rallying during a time of great societal need. We want to acknowledge and celebrate all the little things people do on a daily basis to forge ahead and embrace life.”
On the first Friday of each month throughout 2021, Tasteful selections will feature consumer-created bite-size potato recipes in order to give users a chance to shine and show their appreciation. Fans can tag Tasteful Selections on Instagram for a chance to be featured and can also use #FanFeatureFriday for a chance to win free potatoes.
After conquering a year like 2020, we could all use a little celebration, so stock your shelves up with Tasteful Selections’ bite-sized potatoes and give your shoppers something extra to appreciate.