TerraFresh Organics Discusses Organic Vision and Market Focus
- by Jordan Okumura
MILL VALLEY, CA - Fresh produce is a cornerstone of our health, supermarkets, e-commerce aisles, and, as the consumer tells us, their shopping lists. Recent years have also shown us that organic fruit and vegetable sales, specifically, have consistently boomed across retail and foodservice. While today’s challenges have caused a wave of uncertainty to ripple across the market in some sectors, organics remain strong with companies like TerraFresh Organics driving the innovative charge forward.
“Our vision for 2020 is to continue to grow our operations through our trusted relationships and partnerships. We’re looking to diversify the market as it presents itself through our organic grower network,” Greg Holzman, Co-Founder and Managing Partner, shares as he details a progressive mindset that differentiates TerraFresh in the organic sector. “Market focus is what we, at TerraFresh Organics, bring to the table. We don’t solely rely on programs because we aim to serve our growers and customers in real-time.”
TerraFresh infuses excellence across all of its organic categories, from citrus and mangos to stonefruit and grapes. The company’s main market spans across North America’s retail stomping grounds and TerraFresh is looking to bring more value to customers as we breach the second half of 2020.
“Relationships and partnerships are the key to growing organically,” Steve Akagaki, Co-Founder and Managing Partner, expresses. “There are always newcomers to the organic marketplace and we want to be there as a resource to serve our network.”
As we make our way through the summer months and look even further down the road into fall, promotional opportunities are ripe for the taking. There are several windows this summer that TerraFresh is anticipating will bring strong volumes of fruit, opportunities, and a promising impact on produce department sales.
“To ensure our customers are made aware of this, and able to provide consumers with our fruit, we’re planning to work closely with our customers to identify those windows and match supply to the market,” Steve tells me.
With organics in such high demand, the time is now for the buy-side to plan out their summer and fall 2020 programs and meet the growing passion for the essential category.