FELLSMERE, FL - While December brings about that year-in-review mindset for many in our industry, the frontrunners in fresh produce are also using the month as a springboard to launch into 2021 with renewed insights, a blueprint for success, and an arsenal of lessons learned from a year of challenges and milestones.
Todd Gosule, Executive Vice President of Sales and Marketing for B&W Quality Growers, joins me to discuss this incoming new-year process with exciting goals and initiatives.
“B&W Quality Growers has farming operations spanning the country throughout eight states. Growing in different areas gives us the ability to follow the sun in order to provide the highest of quality products grown at their peak of freshness,” Todd shares with me. “As we move into 2021 and continue to battle the pandemic, we are continuing to highlight and showcase our watercress. The benefits of this green are beyond measurable and we want people to understand the health benefits of working it into their regular diet.”
As watercress is grown year-round by B&W, retailers have the chance to offer a high-value commitment to their shoppers to keep the category front and center in produce departments for all of 2021 and beyond.
“We pride ourselves on our customer service. When partnering with B&W, you can be assured that your needs will be put first. We generate strong, long-lasting relationships with our customers because we understand the importance of prompt service and being available to meet their requests,” Todd expresses.
Watercress can be a component of a variety of recipes from soups and salads to appetizers and main dishes and is so much more versatile than its past traditional role as a garnish. Additionally, the unique category has a host of health benefits that helps watercress double-down on its value. Having watercress available in the produce department will give customers the opportunity to experiment with the flavors of this leafy green while also promoting healthy habits for those looking to adjust their diets to boost immunity and strength.
“Over the past year, customers have taken the time to reevaluate what their diets consist of. By incorporating powerhouse foods, like watercress, into regular meal rotations, consumers are guaranteed to reap the benefits of all of the health properties that the green has to offer. Not only does watercress add an unbeatable peppery flavor to dishes, but it is one of the most nutrient-dense of all foods, as measured by the ANDI Scale/Index (Aggregate Nutrient Density),” Todd adds.
B&W watercress delivers on nutrients such as vitamin A, vitamin C, vitamin E, folate, calcium, and iron. Add its useful amounts of vitamin K, thiamin, vitamin B6, potassium, and iodine while remaining low in sodium—and you have a universe of nutritious greens right in the center of the produce department.
